Spread The Word 4 easy ways to publicize your business

Feb 19, 2001

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If no one knows about your business, you're not going togrow. So spread the word. Here's how:

Use your business cards. Give your cards to everyone youmeet-even if it's not a business situation. And make sure thosecards accurately reflect your business's image.
Join the right associations. Look for groups yourprospects belong to, and concentrate your time there. And don'tforget your industry trade group and local chamber ofcommerce.
Develop an elevator pitch. You should be able to clearlydescribe what you do in 10 to 15 seconds. Practice until you get itright.
Use testimonials. Nothing sells your business betterthan satisfied clients-let them do the talking for you.

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